Market Brigade
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Walkthroughs

Scenarios

The clearest way to explain a marketing team is to watch one work. Three businesses give a brief, three teams pick it up, and every draft comes back for a decision before it goes anywhere.

These are illustrative businesses, not customer stories.

Scenario 01

A farm market plans its fall season

Fern Hollow Farm Market — a family farm stand with a pumpkin patch, six weeks out from opening weekend.

  1. The brief

    The owner opens a chat with the Marketing Director: the patch opens the last weekend of September, and there are six weeks to fill. No background needed — the onboarding interview already wrote down the brand voice, the audience, and the do-not list every expert works from.

  2. Who picks it up

    The Director splits the ask into jobs and delegates them. The Social Media Manager takes the six-week posting calendar. The Web Designer takes a pumpkin-patch weekend page. The Email Marketer takes the note to past customers.

  3. What arrives for approval

    Three approval cards, each with the finished draft in front of you: a calendar of posts with the captions written, a promo page built on staging that you can preview privately first, and an email drafted to one of your audience lists. Nothing has gone anywhere yet.

  4. After you approve

    The page goes live on the farm market’s own site. The posts hold their places on the calendar and go out at their times. The email sends, with the unsubscribe link and your mailing address already in it. Anything you would rather change goes back with Request changes and returns revised — and the correction becomes a written rule the whole team keeps.

Scenario 02

A landscaper works the winter for leads

Northline Landscaping — four crews, and a phone that stops ringing in November.

  1. The brief

    “Nobody calls us in January. I want quote requests coming in before spring.” The owner types that to the Marketing Director and asks for a plan to get there.

  2. Who picks it up

    The Web Designer builds a landing page with a quote-request form on it. The Copywriter writes the follow-up email that answers a request. The Campaign Manager lays out a spring-booking campaign: a brief plus a calendar with an owner named on every entry.

  3. What arrives for approval

    The page on staging, form included, ready to click through before anyone else sees it. The follow-up email as a draft. The campaign, which stays a plan on a calendar until you press Execute.

  4. After you approve

    The page goes live. Every submission becomes a lead in the Leads inbox — marked New until somebody answers, with the bell ringing when one lands. Open a lead to read exactly what the person typed, then hand it to the Email Marketer to write the reply. Execute the campaign and each calendar entry turns into a real task for the expert who owns it.

Scenario 03

A bakery launches wedding cakes

Poppyseed Bakery — a neighborhood shop taking on a customer it has never sold to before.

  1. The brief

    A wedding order is nothing like a Saturday croissant. The owner asks the Brand Strategist to sharpen the voice for the new customer before anything ships, and the Campaign Manager for a way to get tastings booked.

  2. Who picks it up

    The Brand Strategist proposes brand-profile edits — audience, differentiators, and the lines not to cross. The Campaign Manager drafts a sweepstakes for a free tasting, official rules included. The Social Media Manager drafts a week of Instagram captions in the sharpened voice.

  3. What arrives for approval

    The profile changes, to read and edit in your own words before they take effect. The sweepstakes rules, clearly a draft — sweepstakes law varies by place, so have an attorney read them for the ones you run in. The captions, one card at a time.

  4. After you approve

    The sweepstakes opens with a hosted entry form; entries are de-duplicated and every entrant lands in Leads. When it closes, an Owner runs the draw — seeded and auditable, keeping the winning entry, the entry count, the algorithm, the seed, and a hash of the entry set on the record, so the result can be checked rather than trusted. The captions go out on the schedule you approved.

One thing these walkthroughs assume away: during the beta, social channel connections run in test mode. Approving a post records it end to end and shows you exactly what would go out, but nothing is posted to a live account yet. Email sending and your site pages are real today. The FAQ has the detail.

Your business, your brief, the same approval gate.

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